The Latin verb “exigo” from which “exigere” comes, carries the sense of demanding something precise or exacting, like measuring or weighing against a standard. It is the root of the English word “exact.” This aligns with the concept of quality, which isn't arbitrary but the result of careful and intentional effort. When we strive for quality, we are essentially "measuring" our work against the highest possible standard and making deliberate choices in how we approach our tasks. Quality is the product of deliberate intent, sincere effort, intelligent direction, and skilful execution. It’s not just about achieving a goal but doing so with purpose and mindfulness, ensuring that the outcome is as refined and effective as possible. It reflects the wisdom of selecting the best among many alternatives.